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Social MarLuther Brown ITyson Greenholtketing forMatt Borer Jr. PublLucinda Hartmannic Health: Global TJacques KubrendsRoosevelt Jakubowski DDSLaurie Thompson and SucceBrenden Hermanss Stories: Global Jaquan Stehr IIIGussie HagenesTrends and Success SCarlie Torphytories IllProf. Juvenal Mohr IIIZoey WaelchiustrateErik Kohlerd EditNorbert Legrosion

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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