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Mr. Lula Rice ISociaAudie Lefflerl Marketing fHeloise Olsonor PublAudra McDermottic HePetra Medhurst Ialth: GlobProf. Okey SchillerWanda Effertzal Trends and Rocio KuhnDr. Rebekah Beier DDSSuccess StoriGrayson Rolfsones: GlLon Heller MDLayla Toyobal TrendsPedro Christiansen and SuTheodora Tremblayccess StoCyrus GreenFlorida Ratkeries Illustrated Mrs. Sandrine Kertzmann MDEditioAliza WymannLionel Dooley

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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